I believe they forgot to link to the KickStarter page for the product the entire article is about.
Yeah, this really bothers me about a lot of mainstream news websites. More often than not they don't like to the subject's website. I find it hard to believe they'd be that clueless so is it on purpose? And for what reason?
Presumably to keep traffic in their ad corral? The more nefarious version of not linking to the source is placing what looks like an outbound link that goes to another article on the site.