TurboTax is marketing to the kind of people who think getting big refunds is a good thing. That's generally people with lower incomes, so this fits that target.
A 1040 + W2 might the only equation these people need to solve for.
> they get a big paycheck once a year to pay off whatever
If you have something big to pay off, you usually need to do it right away. You probably can't afford to wait however many months until you get your refund.
However, giving the government an automatic loan means that a land lord cannot charge that much more in rent, and the owner does get to spend it eventually, rather than throwing it into a rent pit
This is false. You simply aren't going to be able to budget your way into riches if you don't have enough money to go around. If you don't believe me, limit yourself to a minimum wage budget with no startup savings (and no borrowing off of others) and tell me how you are doing in a year... and then tell me how you'd survive the next few years on this. If minimum wage is too little, try setting the income at just over the mark you'd have for assistance.
Alternatively, if you have enough money to cover reasonable expenses, some fun, and have a little leftover, you don't really have to budget if you don't tend to spend lots. If I have enough money, I don't really have to budget.
You are insultingly out of touch.
I'd like to paint you my picture of my life in 2009 and then compare it to today's numbers.
I was making $10.75/hr at a Subway, working ~38 hours/week. That's ~$1600 pretax, about $1,200 post-tax. Expenses:
Rent (Single-bedroom apartment): 650 car insurance: 75 water/sewage/garbage: 40 internet: 30 phone: 30 electricity: 50
That left me with $325/month to pay for gas (luckily I loved only ~3 miles from work, so that didn't cost me much), food, and entertainment. $10/day for food wasn't terrible, but it's not exactly steak and seafood, either. And remember, that $10/day is supposed to include entertainment as well. Honestly, it wasn't really THAT bad. Buuuuut....
Minimum wage increases have happened, but rent has gone up too. That job would now pay $15/hr, ($2280 for 38 hours pretax, ~$1710 post-tax), but the rent on that exact same unit is now $1,200/month.
Assuming all other bills remained the same (they wouldn't), I'd now be left with only $285/month for food. And with over 15 years of inflation, that $285 is worth significantly less.
At that point, even with budgeting, I'd still be living paycheck-to-paycheck. When wages don't keep up with the cost of living, you can't budget your way out of it.
To make it worse, that kind of living starts to take its toll on mental health. You feel like you're constantly drowning. That $4 coffee or the meal at Taco Bell will be your only source of real joy between each paycheck.
Whether you have the willpower to not touch it instead of increasing your food budget from $10 to $11 or whatever is a different story, and speaks to the mentality: if you never got the money in the first place, you can't be tempted to spend it.
That said, TurboTax did hit a specific level of 'eww' when I started seeing the refund option of a debit card (of course for some stupid fee that, if nothing else, provides some transparency to their kickback from the issuer).
I'm going to be doing what might be my last filing with them this year; it's easier for the purposes of history/other events but after that, it's gonna be my Fiancee's CPA.
Originally, I got 'started' when it was a desktop app only, and the user limit was very graceful, my parents and all of my siblings could benefit from that one yearly purchase...
Come to think of it, we should probably capture that date in the historical timeline of Enshittification.
And, yaknow, I'll ask my dad this weekend how he's doing his taxes this year. I'm honestly curious if he's finally fed up with their antics too... (It's a high bar; in the past he learned the basics of virtual machines to use some of his old-school software/tools, it's a beautiful level of curmudgeonry. OTOH my siblings have good CPAs.)
[0] - Not to be confused with some of the weird 'chop shop' Tax places I have seen around me in the past, sort of 'pop-ups' with a statue of liberty wearing person or 'wacky inflatable arm-flailing tube-man' to help drive business in.
Not shady, neither is it free, but about as close as you can get AFAIK for online filing. For what it is (a web forms app, with careful explainers), it's pretty good!
I've used tax pros and honestly, my finances are not complex enough to get a good benefit off the extra cost. I used H&R block one year, and really didn't think they knew any more about tax filing than I did. They got confused at all the same line items I did.
I mean... H&R Block is in some ways the Firestone of accounting. Sometimes there's a diamond in the rough of their 'regular' workers [0] but you never know what you're gonna get unless you happen to wind up in the right circumstances where you can build trust with one of their people that happens to stick [1]
[0] - Had a friend who could get one of H&R Block's folks to do the whole deed for 'non complicated'[2] starting with a pile of receipts/medical bills/etc and 90$ for people they liked, and yes they'd do their proper professional duty in the process. Frankly given the time investment that's a steal.
[1] - In my case, it was a guy at a local shop who had his WRX parked outside every time that was some level of manager. Always happy to give proper treatment, never afraid to say 'take it to the dealer' (i.e. more qualified people) if it was out of their comfort zone. Compare and contrast to a different shop, where after some 'changes' managed to mess up an oil change, and the 'fix' for the bad oil change... [3]
[2] - I want to be clear that non-complicated is not the trivial 'oh sure okay' here, they may or may not have had a hand in pointing out said friend's parent was doing some... 'minor some student loan fraud'. But if you had additional properties or other weird situations... If I remember they had their own sort of menu and everything. Very smartly done.
[3] - I had to re-replace a <6 month old timing belt in the process, but frankly the engine needs a rebuild now, it lost 2-5MPG from that one incident.