A lot of companies seem to forget they have a whole team, and sometimes more than one, whose whole job is to talk to customers.

Maybe you have one whose job is to convince new people to be customers. Maybe you have one who helps your customers with the parts of your product that are so broken or unintuitive that people have to ask a human for help when they get stuck. Maybe you have one whose job is to keep your customers happy enough to renew their contracts.

I can guarantee these people are frustrated up to their eyeballs that nobody gives any weight to the feedback they have about the product. Their whole job is to understand the customer experience, and feature development is planned by teams of people who don't even use the product themselves, never mind do they know how thousands of people use it.

You're sitting on a gold mine of insight about your customers. Ask the people you hired to talk to them what they need.