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It seems like that would only work for platforms where music, TV, and movies are central to why people buy it, like smart TVs or smart speakers. That doesn't seem true for a VR headset.

This isn't a streaming box, though. Those services are nice to haves, but not necessary for success.

Watching movies is a common use case for existing headsets, and features prominently in Apple's marketing of this device.

You can just use the web browser to watch Netflix

If Google's Widevine authorizes a high-quality stream ;)

I would argue the opposite. This is just a much better TV. That’s what I will be using mine for, as a media consumption device.

The productivity/vr stuff is a new use case. It’s REALLY hard to get people to change their behavior. I’m sure I’m eventually be used for all kind of stuff like job training and whatever but at first, it’s just a 10x better screen.

Yes, that was one of the reasons Windows Phone failed, Google stiffled their apps on the platform.

That's the opportunity the competition is waiting for

Why would they care?