The Two Types of Quality

Atarimae Hinshitsu (当たり前品質) translates to "obvious" or "common sense" quality. Refers to the fundamental, expected, or basic level of quality that is considered standard or normal. The minimum acceptable quality that customers anticipate and assume when purchasing a product or service.

Miryokuteki Hinshitsu (魅力的品質) translates to "attractive" or "charming" quality. It focuses on the special features, design elements, or innovations that make a product or service stand out and appeal to customers on a deeper level, factors like aesthetics, creativity, innovation, and any extra qualities that contribute to a product's distinctive allure

Marriott vs. Ace Hotel

Burger King vs. In N Out

Exxon vs Wawa

Subway vs Potbelly