correct, now they are - but OpenAI got a pretty good head start and foothold before Microsoft made an investment, and inarguably, were smaller and nimbler than google at the time - but I am not talking just about openAI, google has many, many products and services - they need to defend them all from lots of different startups and smaller players simultaneously who only need to be good at that one thing to start making dents in googles armour.