> If after 6 years, Google tries to steal your lunch, you should have a brand, a team, and a community, that have spent the last few years preparing for a David versus Goliath-type fight.

From my experience, for procurement people all of that (brand, community, team, DX) will matter close to 0 in comparison to compliance, etc, if you are going head-to-head with an existing supplier like Google.