I think there's a flipside to the argument too. If "good work" isn't enough, it means that those responsible for managing the employees doing "good work" aren't paying enough attention and that creates the need to self-advertise for promotion, as the article describes. But if there's an attention vacuum is it not also possible to hide, to some extent: as long as you continue to do good enough work to stay off the "bad" radar, then fit whatever you want into the spaces in between: Alternative productivity.
I have a current theory about the application of KPIs and OKRs for measuring performance: they're to take the responsibility of actually managing people off the managers who are meant to be managing people; Outsourcing the management, oddly, to the managed.
I'm currently three months through an experiment to see what happens when the vanilla "standard" OKRs I've been given aren't added to, ticked off or reached, or really measured against at all. I feel that I do good work, but I don't feel the need to prove it beyond the doing of it.
I understand the extensive overheads for things like backups and disaster recovery. I don't understand per-employee administrative overhead to measure contributions to "delighting the Customer" (actual example).
If I don't get a pay rise, or worse, as a result of this experiment, then it's been a success in helping to make an important decision.