FAANG is not a person. Your director is. And your director wants to empire build, which means the average count and level of the org under them must rise, partially via promotions.

I’m not sure why you came up with this statement, I’d love an explanation. Certainly people are apathetic about many things at FAANG, but they are rarely apathetic about their own career. No one is particularly happy about “coasters” (people who may or may not be coasting but aren’t playing “the game”) who are quite frankly singled out for victimization and almost everyone would rather that they quit.