X appears to be juicing MrBeast's views
mashable.com
mashable.com
It seems you're sharing the original point that this article criticizes. It doesn't explain anything. From the article:
> An X employee claimed to Ryan Broderick of the Garbage Day newsletter in a recent report that because there's a labeled pre-roll video ad that plays before MrBeast's video, the company considers that to be the disclosure. This, according to the X employee, explains why there's no "ad" or "promoted" label affixed to the actual Mr Beast post itself.
> That doesn't make any sense. The pre-roll video ad is a completely different advertisement. If viewers are being served MrBeast's post in their feed and it isn't organically showing up — and the aforementioned attributes point to it being served via X's advertising platform — then MrBeast's post containing the video is a completely separate advertisement, and needs to be labeled as such.