Followware
dribbble.com
dribbble.com
Did anyone copyright the term shareware?
You use the service - you follow me on Twitter/Facebook/elsewhere. You get the service, and I get an ear to promote my other projects.
Have anyone tried this before?
For those interested, I am in the process of re-writing the site (dev version at http://www.twitterdoctors.com/) – to automate the process, try the wizard out, it uses twitter's new event listeners.
I'm sure it's been tried, but it might be interesting to check Like/Follow persistence in exchange for long-term access to content and services. "Have a twitter account following ours? You're in!"
Tweetware - tweet about it to use.
Referware - refer friends emails to use the app.
Reviewware - write an app store review to upgrade to pro version of the app.
And so on....
The only case I can think of off of the top of my head would be Exxon, where they tried to copyright Exxon, because if my memory serves me correctly they failed to secure their TM correctly.
http://en.wikipedia.org/wiki/Exxon_Corp._v_Exxon_Insurance_C...
As others have mentioned, perhaps I'm just taking him too seriously and he was just using it as a figure of speech. However, on the internet, he really should be as verbose as possible... and not make poor jokes like that.