I'm an American in my 40s. I've never seen "glorification of scams" in any mainstream culture and can't really think of any subculture where that would be the case... maybe used car sales, crypto or drug dealers or something?
I've also never seen any sort of "hyper-masculization" shown in a positive light in mainstream culture. I've always been pressured by society to present as less masculine and it's common to see masculinity referred to as as "toxic" and equated with negative traits or externalities. In fact, it's an entirely one-sided debate at this point. Suggesting any positive aspect of masculinity is considered sexist, misogynistic and unacceptable among the people who's opinions carry power in society. Negative aspects of masculinity are of course strongly encouraged, reinforced and amplified.