"Leading masses of conversations to become little more than titbits of information and data flung in solely as signifiers of knowledge and meaning, yet never actually adhereing to any form of practice or purpose," seems pretty accurate to me.
I am curious as to what purpose you went to your uni library for. Medical research? Curiosity? What writings did you find? Why is it a problem that people use schizophrenia in conversation and writing? Not all discussion is medical research, and is certainly not held to those standards.