> It was always clear that websites could track you in incognito mode.
Why call it incognito mode, if not to imply you couldn't be tracked? It's absolutely not unreasonable for the average Chrome user to draw this conclusion.
Why call it incognito mode, if not to imply you couldn't be tracked? It's absolutely not unreasonable for the average Chrome user to draw this conclusion.
Let's say that you are using the internet to "buy your wife some jewellery". You want to be sure that she won't see your search history for "jewellery" or visiting "jewellery" websites.
It is perfect for that. Anyone who thought this somehow made them anonymous on the internet is probably the sort of person who thinks that wearing dark glasses or growing a beard is going to let them hide from the police too.
To tech-savvy users it was always clear that sites would still be able to track you, whether or not you clear your local history and cookies. Cookies are just one, quite outdated at this point, way of tracking.
Then usage patterns drifted but the term didn't change.