If you're in the EU, you can now decide how much data to share with Google
techradar.com
techradar.com
I'm from the EU.
Google is trying to be an answer engine.
No, I do want search!
It’s very rare that I just want an answer. If I do I can usually ask the Google assistant.
But Google has indeed worked hard to become an answering engine at which point it can and is getting disrupted by a whole host of alternatives such as ChatGPT, voice commands, etc.
The more "solid"/objective the information I'm seeking, the more likely I am to "google it."
Thanks for your perspective.
Taxation - 40% of monthly payslip goes... somewhere
Inflation - cumulative 20% in Eurozone for the last 4 years
War - anytime now
Meantime EU - "let's talk about fine grained privacy settings and preferences"
Technically they don’t track you personally and nobody has a database of your preferences. The browser does and just runs auctions to serve you ads.
This kind of tech renders the DMA, GDPR and cookie banners moot, while keeping the money printing machine that is Google Ad business running.
They absolutely do. They're merely not necessarily labelled as your preferences.
The law does not care about technicallities. GDPR, for example, doesn't specify a medium in which the personal data must be collected.
At some point Google will turn off 3rd party cookies (a decade after Safari) and adtech will have no choice but to adopt their stuff. By end of 2024 if all goes according to plan.
"Ads 2.0 aren't supported in Firefox, please use Chrome to view them" would be one hell of a selling point :)
Sounds like an antitrust crackdown waiting to happen (both on the adtech side and the browser side)