intellectually piracy is still not stealing
it's causing hypothetical financial damages
I say hypothetical because they are actually only there if you would have bought the game/sub/etc. if you couldn't have pirated the game. But in many case that's not the case (and in many others it is). Most commonly the actual damages are much smaller then whatever companies get away with claiming they are. And there had been studies showing that for some games piracy actually increased their sells long term. Through definitely not all games.
Anyway causing financial damages != stealing, mainly on a per-case basis financial damages from actual stealing tend to hugely outweighs the ones from piracy.