Uh oh, it doesn't mention head speed, or volume throughput. That's a bad sign. The frame doesn't even look as stiff as the Makerbot Replicator, which is pretty miserably slow compared to some of the bleeding edge designs. (ORDbot, Utilimaker) 3d printers with small motors and light frames can be excruciatingly, unusably slow.

It also doesn't say how large the cartridges are. Or how much they cost. It's also got a pretty small build volume, and a completely proprietary toolchain, including model files. (???)