Bing Search shows few, if any, signs of market share increase from AI features

I wonder what leads Microsoft to name things the way they do.

When they released a new browser in 2015, they called it Edge to distinguish it from Internet Explorer, which had built up quite a reputation for not being particularly fast, secure or accurate in rendering websites.

However, after those efforts failed, they released their new Chromium-based browser and also called it Edge, despite the old Edge also not having a great reputation for rendering webpages accurately. There was virtually nothing in common between the two browsers (even some of the keyboard shortcuts were different), so I'm not sure why they did that.

Likewise, Bing doesn't have the best reputation (regardless of its current real world usefulness in comparison to Google Search), so you think they'd have taken the opportunity to give their new AI assisted search engine a new name, even if much of the same technology for the search engine side was the same.

Anecdotally, I almost never used Bing until Bing Chat released. I still don't use Bing for everything (I guess because Firefox, Chrome and Safari all have Google set as the default and I haven't done enough research to know which search engine currently has the best results), but if I'm searching for something that is difficult to find, I'll often use Bing Chat.

Bing Chat is very far from perfect. I still think things used to be easier to find on Google. But now with so much SEO spam, Bing Chat often helps me find things that I'd otherwise struggle to find. It's also useful when you want information on a topic but don't know what specifically you need to search for.

Will be interesting to see what Microsoft tries to get more users (renaming it Copilot may help but I'm skeptical that that alone will attract many users.) Hopefully they can come up with something better than the dark design patterns that they've tried to get people to use Edge. https://news.ycombinator.com/item?id=35787707