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> X.com is probably the only & last experiment on whether switching to subscription rev is achievable at scale. Looks pretty clear so far that it’s not.

Twitter could. MuskX can not.

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Twitter Blue was a total flop before Musk. I'd bet Twitter's subscription revenue has grown astronomically (although not nearly enough to make up for $1.3 billion in stupid debt payments and a $3 billion shortfall in advertising revenue)

Twitter blue was launched less than six months before Elon started his takeover bid. It’s hard to call a six month old niche product a flop. I’d bet that subscription revenue has grown astronomically because the business strategy pre Musk was advertising based instead of subscription based.

He destroyed the advertising business, and is trying to make subscriptions work.

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