I have a different perspective.
Most media has been coercive throughout my lifetime through the capture of distribution channels. If you control the distribution of where people consume their content, you can sway public opinion/sentiment.
For example, you might set a "narrative target" for your news outlet to report "Tech = Bad" this quarter.
Or you might purge all rural content from your network, like in the Rural Purge.
The internet has blown that wide open. Many people, especially younger demographics, are curating their own content now. Instead of "news networks," many of my younger friends talk about individual citizen journalists. Those journalists go by many names, vloggers, podcasters, youtubers, etc.
I've noticed that, in the past few years, the people proclaiming the loudest that "Journalism is Dead!" are doing so because they've ignored where the craft of journalism has migrated to: the internet. They look at the hollow dying husks of organizations that were built around capturing distribution channels, husks that have burned their credibility over years of blatantly coercive reporting, and somehow feel nostalgia for those husks.
The legacy distribution channels have, by-in-large, lost. The only metrics they appear to be relevant in are the ones that conveniently exclude the distribution channel they've lost to: the internet.
With the rise of OSS AI, I'm _extremely_ bullish on personalized moderation and curation.
In the next few years, I want a personal AI that automatically mines all of my social media feeds, email, text messages, calendars, subscribed channels, podcasts, etc. and gives me a personalized curated view.
I want that AI to be highly-biased, and highly-aligned. But the measure of bias and alignment is _me_. I want it to have my bias. I want it to have my alignment. I want it to be fine-tuned on me. And I want it to go churn through a lifetime of content daily and bubble up the most valuable/meaningful content for me.
I think we are moving into a period where the ability for people to be coercive by controlling media distribution channels is coming to an end. The rise of personalized AI will kill it.
And this is before I get into generative AI disrupting the larger entertainment industry for the better!