Corporations are also groups of people. There are owners, managers, employees, and contractors. We can take "corporations aren't people" too far, and forget that the individuals are all still humans, with feelings, motivations, and rights.

Americans have the freedom of speech, and they don't lose that every time they join up with a few mates and e.g. walk down the street (and perhaps protest together), or run a business (and perhaps donate money to political candidates together).

The people who own Apple, who work at Apple, etc. They do have feelings and desires, etc. The thing is, we're talking about a huge number of people. Very few - if any - actually know you personally. Some are nice people. Some are not.