Yeah, I know of one example where idea was actually created and pitched to media outlets.

They did not like the idea. They very much more like the idea of owning the customer and keeping the customer paying subscriptions.

I also know of a media outlet which incentivizes customer to go from credit card payment to automated bank transfers, since credit cards expire every x years but the bank transfer goes on forever.

Flattr was a kind of a version of that (although billed as "donations"), and it recently shut down.

https://flattr.com/

Not hard enough. The problem with this model is that it would be vendor agnostic and no one wants to be the "dumb pipe". Everyone wants to own the entire system, ergo, proprietary payment systems (Google/Apple/Samsung/Microsoft/... Pay).

A long time ago, Mozilla had a prototype of this, but it never took up, in part because there was no standard for web payments. Then Brave claimed to be working on this, I don't know the status. I believe that Chrome had someone working on this, too, at some point, but the project vanished.

Take the Brave browser, swap their crypto wallet for this.