The long term goal of this project is to make HTML/CSS the defacto way of typesetting PDF documents. I’ll definitely keep it running for as long as I can.
The web version is just the initial step, and will likely open source for people who want to self-host and to increase adoption. For pricing, will probably adopt a model similar to Overleaf where it’s free for most users and maybe charge for team collaboration or have an enterprise license.