> This is why she (and millions like her) chose an iPhone. Are you seriously saying that Apple providing that as an option is anti-consumer?

There has to be a way for the physical owner to have full control over the device. It's not even a matter of inmediate benefit, but rather good consumer/human rights policy.

Much like the right to privacy, data control and GDPR, it didn't matter that many services relied on tracking-based ad revenue to survive, the user's right to privacy superseded that, and so the law was passed.

This is somewhat the same principle. The general "digital right" to control, or to at least have the same degree of control as the manufacturer (for cases where not even they can control it fully after it comes out of the factory), is becoming an increasingly important thing with every passing day. It's no longer only about taste, but about public policy.