The strategy that worked for the ozone layer crisis might not be as effective for other issues. Obviously for one problems like climate change are way more complex than the ozone issue, which had a pretty straightforward solution.

Also, climate change more broadly is going to affect also big sectors like energy and transportation, so there’s a lot more resistance and economic implications. The ozone issue was more direct – people got it because it had immediate effects like increased skin cancer risk.

So, yeah, while the ozone strategy was a big win, we can't expect the same playbook to work for everything else.