There seems to be this notion that scary titles and overly-simplistic frameworks like this make it more digestible and give it more attention, but I think that’s a big PR mistake.
There seems to be this notion that scary titles and overly-simplistic frameworks like this make it more digestible and give it more attention, but I think that’s a big PR mistake.
More damningly, none of this has evidenced any form of a workable socially aware solution at all. This isn't working. It's the opposite of what you want. It needs to stop.
Either way, best of luck. Personally, I'd try a different strategy all together.
As you note, it's very well researched. The problem is that "good" research showing the negative effects of climate changes has been around for decades, but simplistic disinformation that argues either 1) we can ignore the science or 2) we can take our time has been winning in terms of awareness and public opinion for all that time. The challenge is to make the direness of our situation understandable enough so that people will feel compelled to take action NOW, rather than sooner... or later.