I second this wholeheartedly. At first I was skeptical to get a subscription but to be liberated from the big G AND have excellent search is just worth every penny.
I think it might be because I search for different stuff - for more technical subjects, I get better results. (A tiny example - searching "python dict" gives my python.org as the #1 result on Kagi, but the #1 result on Google is w3schools and python.org is #2)