Doesn't it seem like search quality everywhere has gone down? Above the fold it is usually only "sponsored" results (ads). Not just Google or the web. Amazon results are garbage now in exactly the same way. Either ad results, or the 'organic' results are heavily SEO'd/gamed.
And as much as I love ChatGPT/GPT4, what Bing is doing with GPT4 is an abomination. Feels like Clippy "Looks like you are writing a document" chiming in when you didn't ask, only not as cute as Clippy even. It is a terrible experience for GPT4, and makes using their site for just web search way worse.