From the institute that funded it:

> ideals in which Mr. Simon believed – access to an excellent education, promoting strong families, and the importance of faith and patriotism.

IDK, I will always be suspicious or this type of study being done with any ties to religion, since religion usually tends to want people to live separate and in abstinence before marriage. What if they found out that living together and having sex with multiple partners correlated with more happy marriages?