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Seems to me the range of what a credit card charges would seem sensible. I.e. 3-7%.

Alternatively charge 30% but be forced to allow side-installing Apps. That way developers can decide if they want the convenience and reach of the AppStore or not.

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Sure. I think side loading is the best options or allowing another way to pay where apple takes a lower cut makes sense. I'd argue that credit card companies are doing a lot less than a marketplace? But again... How do you come up with a number that really makes sense? Apple is just going to charge whatever they can until they are told they have to change.

> Alternatively charge 30% but be forced to allow side-installing Apps.

Yes this exactly

I don't care whether they charge 10%, 30%, or 100%

I do care that there's no alternative to NOT using their services & paying their fee

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