(what other kind of scientists are there? The tea-leaf reading kind?)
"Data scientist" refers to the guy who can set up a hadoop cluster, do statistics on TBs worth of data, derive useful conclusions and speed it up by tweaking the low level data formats or microoptimizing the calculation.
The issue is rarely paying these guys an extra $20k, it's simply finding them.
Setting up some lasers and a photonic crystal, imaging the output, making a graph in excel or matlab and drawing conclusions is a different skillset. Someone who can do the latter is a scientist who uses data, but he is not a data scientist.