The question with the App Store is, are customers allowed to choose?
Even taking your second part as given without addressing the actual complexity here: then how about you accomplish that FIRST? Because I've heard a lot of "we'll break this hack that makes things work suboptimally but better than nothing and then fix it properly in law later" over the decades and 99% of the time it breaks the hack and then surprise surprise never ever gets the "fixed in law" part, leaving us worse off without the gain. I'm all in favor of passing some laws in this area that'd accomplish stuff more efficient with fewer perverse incentives on all sides. I'd like to see users have the option by law to control their root key stores, to require standard secure APIs for subscriptions so that multiple 3rd parties can offer central management and users can cancel without any interaction with what they're subscribing to, for long basic price linked warranties required by law, local use and ad free data control options by law, but also for manufacturers/devs to be protected by default from liability etc. It'd be great to fix a whole lot of stuff.
But until that happy day happens I'm less inclined to just mindlessly bash down what we have and a lot of people are pretty happy with and seems to have struck an ok if far from ideal compromise. I mean, killing upgrades alone makes me hate the app store, but still fix first.
If I'm selling content, why couldn't I give customer the choice between:
- Paying the 30% Apple cut and benefiting from everything you like about this
- Buying directly, cheaper, without Apple cut (or maybe with a tiny cut if that make any sense, removing only 3pt is a joke)
They spent billions on hardware, software, R&D, marketing and operations.
Why would they give another business a free access to a billion of their customers?
You want to earn money of Apple's customers? Then pay Apple a revenue share of the money you get from their customers.
That's how pretty much any marketplace works in the world.
From your local Target to Salesforce/Shopify/PlayStation/Epic Store/Steam/etc.
You always have the option to not buy a ford, or not buy an iPhone.
People are upset that developers are forced to use that product, and now with this news: pay an extortion fee on a 3p transaction that doesn’t concern Apple.