Survey: Half of CTV Users Want to Shop Directly from TV Ads

tvtechnology.com

1 pointGonzagueGB2 comments

I don't know anybody who even watches live broadcast TV with ads at this point. I haven't seen live TV since 2010 and don't ever miss it. Most people I know don't even tolerate ads in a browser, nor on YouTube.

The executives behind an ad platform, which they have to sell to advertisers, are in no way a reliable source of claims about how the users want or don't want to engage with that platform.

> “Most CTV users envision and desire a TV experience that enables them to easily purchase the products advertised to them,” said Tony Marlow, CMO at LG Ad Solutions.

Right, and Tony not only has he no incentive to manipulate the truth, he faces harsh consequences for doing so, so it must be true.

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