I.e. Epic's goal here isn't about whether Apple charges 99% or 1% rather it's about allowing other payment methods (theirs in their case of course) to compete with equal footing regardless what Apple wants to charge to do it through them instead.
And the fact the developer is to hide the fee and not list it on the receipt (subscription: $10, Apple tax: $3)
And the fact you cannot charge less for the same service if you sold it outside the platform (as you'd like to do as you didn't need to collect the Apple tax).
Netflix has an app, Netflix “is not” an app. Google Chrome, Airbnb, Epic, anyone who has spent marketing bucks promoting their service and providing a supporting app, was rather acting as a marketing agent for Apple than the opposite.
Apple’s new stance has no merit. We all understand it’s fair to participate in the funding of the Appstore, but it is a very bad defense.
I thought that was expressly permitted - just that Apple Tax still must be collected:
> The link can mention the specific price of content on a website, or that content is discounted on the website from the App Store price. Comparisons are allowed.
In that manner, this ensures you cannot compete with Apple IAP on price, and is hence still wholly anticompetitive.
https://help.netflix.com/en/node/25097/
They’re a so called “reader” app which can send you to an external site to subscribe.
https://developer.apple.com/support/reader-apps/
Other streaming services fall into the same category.
If I recall, and from what I’m now able to find, Netflix didn’t lower their prices when they did that move. And remember they have added ads, are cracking down on password sharing, and prices keep increasing.
So while Apple’s cut is high, let’s not fall into the trap of believing that other big companies are somehow fairer and would totally pass the savings onto us. The overwhelming majority, if suddenly exempt from paying Apple’s cut, would keep charging the same thing and pocket the extra revenue.
Epic's goal is to pay lower platform fees to Apple and Google, presumably lower than the (30%?) platform fees they pay to Nintendo.
Anti-price-gauging laws have already been ruled as constitutional, so there is case law for "You're charging too much"
The 30% App Store tax does suck but I’ve never understood why it’s singled out. My best guess is that people hate platforms because it’s a 3-way transaction, which makes everything harder, including price negotiation. And also the service isn’t particularly unique, unlike the house, or a status symbol, unlike the Gucci handbag.
Ironically, if Apple made App Store publication more expensive but invite-only, like a high end Bugatti sports car, I don’t think it would’ve ended up in court.
https://game8.co/articles/latest/epic-believes-nintendo-sony...
The argument that the consoles are subsidizing the hardware is just an excuse which has the causation reversed. They're not charging 30% because they have to subsidize the hardware, they're subsidizing the hardware in furtherance of their scheme to charge 30%. Without it they would stop subsidizing the hardware, but so what? People would pay less for games and more for hardware.
You might even pay less for hardware, because there would be no more reason to restrict games to a particular console and then you would only need one to play all the games, and Sony/Nintendo/MS would compete like (or be replaced by) Dell/HP/Lenovo.
Price gauging has a very particular meaning; it isn't simply a subjective "you're charging too much".
It is the practice of significantly increasing the prices of goods, services, or commodities during a time of crisis or high demand. This can happen when there is a sudden shortage of a product, like during a natural disaster, or when there is a surge in demand, like for popular concert tickets.
Characteristics of price gauging include:
- unconscionable prices
- taking advantage of a crisis
- limited supply or high demand
In the United States price gouging is illegal after a state of emergency has been declared.
You can read more here: https://oag.ca.gov/consumers/pricegougingduringdisasters
(Not defending anything here)