It is both a moral and a business mistake to invest in Israel. Intel, Microsoft, NVIDIA, Google... not only are these brands taking a hit for their association with Israel, they now have a large presence in a place that will face continuous violence for the foreseeable future. I think the moral of the story from a business perspective is to never work with an apartheid state.
Yes Nvidia, Microsoft and Google took a huge hit by associating with Israel, stocks about to go to zero and be replaced by Yahoo.