This is hipsterism taken to its logical conclusion, the true irony being that in an effort to be fashionable/unique, everyone else just copied it to the point it was no longer so.
As I mentioned elsewhere, it's a result of a data first digital culture, not bearded white guys in tshirts.
Hipsterism is almost dead, the trend towards average is still accelerating.
Look, a graph!:
https://trends.google.com/trends/explore?date=all&geo=US&q=h...
A: In the mainstream!
— I Must Be Emo https://youtu.be/WhNbg1Hkod0?si=C49qXfOWk4oO5vcL