I've noticed a pattern with 'free' services like Facebook and now Google. With simple tasks like checking emails or finding phone numbers in contacts, there's no friction. However, Facebook lost my trust long ago as it seemed more focused on capturing my attention for ad revenue, leading to time wastage.

I initially trusted Google for its efficient and seemingly fair service, where smart ad-targeting was the price for speed. But now, Google feels similar to Facebook; it's harder to switch to alternatives like Kagi on iPhone due to financial ties with Apple.

This shift in Google's approach, prioritizing trapping attention over genuine service, is frustrating. I'd rather pay for a search service that values my time and provides real utility, than endure the hidden costs of 'free' services.