This may be a bad take but I'm always a bit surprised at how difficult it seems to be for people to host something that can take an influx of traffic. Are auto-scaling servers futuristic technology or something? Just about everything besides on-prem servers should have auto-scaling abilities, so why does it still seem so common for this type of thing to happen? I can't help but laugh at the irony when a software engineer's blog crashes from the HN hug of death.