… but can you give an example?

I tried:

  target gift card balance
  chilis gift card balance
  kohls gift card balance
  sephora gift card balance

… in each case, the first result was to the actual retailer. (I clicked it, just to be sure; in each case, I went to what appeared to be [retailer].com, and the legitimate site of the owner of that brand.) In each case, the result was an organic (i.e., non-ad) result; there were no ads on these queries. (I do not have an adblocker that would block these, but regardless, I went into private mode anyways, which is configured to disable uBlock.)