yes they are
> You broke the rules and that's what happens.
And when it happens its called a "punishment", which is a kind of "retaliation". Words don't stop applying because you don't like their connotation.
They're not appropriate words for mere policy. Like if you damage your apartment and don't get your security deposit back, that's not punishment or retaliation. It's just policy.
Same thing if you try to return something after thirty days and that's against policy. When they don't take the return, they're not punishing you.
Does that help clarify?
Yes they do. The world is full of shills and boiled frogs.