My small business once spend 50k per month on AWS. We brought that back to 800 dollars for a similar setup at Hetzner. I find this a significant number.
For the small/medium businesses infra I manage here in bulgaria , the same thing would cost 5-10 times as much on aws just for the compute, throw in 1tb of bandwidth.. And this makes no financial sense.
On hetzner I pay 40 euros for 2 vms, dedicated ips, daily backups, 100gb of ssd external storage, and firewall.
Pretty sure over these years AWS has experienced a lot more issues overall.
Hetzner is for running homelabs and basic compute, not businesses. That's why EU companies constantly ignore EU rulings on US-EU privacy shield because there's just no alternative to American cloud providers yet.
How do you think AWS or Cloudflare is built?