I'm surprised the article didn't take a good-humoured pot shot at the uniquely American phenomenon known to me as The Empire of Pillows.

I left the states around the year 2000, and when I left bedding was usually comprised of sheet + sheet + comforter.

But since then on my yearly trips home, more and more pillows were appearing on the beds. Now when I visit, part of the nightly ritual before going to bed is finding a place to store the dozen or so decorative throw pillows to make room for humans in the bed.

Maybe this is an opportunity? Would anyone be interested in a pillow-bed? You know. A bed. For pillows. They do their duty all day making a bed look.. inviting? But at night they deserve a rest too. Chucking them on the floor is just wrong. And stacking them jenga-style on the side chair is fraught with danger. But a pillow-bed would solve that! I feel a start-up comin on...