How to delete your data from data brokers
cybercollective.org
cybercollective.org
Getting data brokers to delete your personal data can be very frustrating as their business model depends on this data. Simply put, they use deceptive patterns to avoid complying with data protection requests. We have put together this guide which describes the most common deceptive patterns and how to counter them.
For example, in many cases data brokers cannot ask you to send excessive personal information in order to verify your identity. You also don't need to fill in online forms.
Hope this helps: https://consciousdigital.org/wp-content/uploads/2023/04/dark...
I'm one of the creators of https://databrokerswatch.org and https://yourdigitalrights.org/
What's a doggy company?
A way of handling bulk requests would be nice. E.g., if only making requests to data brokers, you are looking at around 700 different companies that collect/sell data on Californians. If also, additionally, making requests to the companies that originated the data, it would easily be over 1000 requests.
Web UIs are terrible, but even a giant list with check boxes would be better than one-at-a-time (but, this would mean the server needs to remember state between visits to avoid an extremely frustrating user experience). Download complete list as CSV, add some value to a "selected" column, and re-upload would be nice for some of us, but probably a turn off to most-- especially since merging future changes of the upstream file into the modified user copy is probably beyond the capabilities of most users. At the risk of creating records where a broker had none before, maybe just the option to splat the request out to all companies* in your list that do business in a particular region of the world? Super easy for the user, and no state to retain on your end.
Anyway, thanks for working on this. But, one-at-a-time requests is too high a usability bar for me.
* Or, all companies per category in your region. E.g., all databrokers in region, all retail companies in region, all financial/insurance companies in region... etc. Although I'd guess that most folks would just select all categories, and your back to just selecting a region with additional steps.
Legislative solutions i.e., default to "opt in" for data collection and "sharing" (with a prohibition on nagging the user to do so) seem to be the way, but it seems a universal that politicians do not represent ordinary people's interests.
> That said, we are working on automating it.
I'll keep checking back on your project. Thanks for putting in the effort.
Public service announcement.
I always go back to this list every year or so to look through the major ones. At least for my relatively unpublic life, I have never gotten readded after the initial time I went through to delete everything. YMMV if you are more prolific with your public persona than I am, but like other comments have said, don't trust those 3rd-party services to do this for you because many use Mechanical Turk type of labor with your personal info to basically walk through this list themselves (i.e. people that might keep your PII for nefarious identity theft purposes).
Edit: one thing I have that helps a lot that is unique is that my name is a slight misspelling of a famous athlete in a sport that is not at all popular where I live. When people search "_huayra_", they usually get results for "_huayrack_ the legendary athlete in some far-flung non-mainstream sport", in a sense.
I would love to know who sold them my data though. That would allow me to stop the flow more effectively before I felt okay deleting at the terminal data broker.
I’ve been slowly switching to web/desktop based alternatives- those too have their issues (eg correlating all the traffic out of my single home NAT’d IP address.
Mulling deleting apps off my phone as well, but many non-app “mobile” experiences are completely unusable.
Previously I was using service@service.myname.com, and I realized that's leaking a bit too much info.
So, I bought genericname.com and switched to using service@service.genericname.com
Slightly less leakage, although I really doubt anyone is looking. I still have occasional issues with companies rejecting emails with their name in them, but that's easy to work around.
It's great in stores when they ask you to sign up for something and you give them an email that's obviously their name. Raises some eyebrows but most people working the checkout really don't care. A few just comment that it's cool, most are skeptical.
It's all hosted on fastmail and routes via wildcards to my central inbox anyway.
There’s commercial services now which make it easy, but I’ve been doing it for decades now. The joys of running your own inbound mail server.
Makes it easy to know who’s either sold your data or had their db liberated, and block them.
Everyone should have their own email domain, and an agent that also serves as your email client will generate a proper looking (for some definition of that) email address within your domain for every new correspondent.
Now, whenever you see your identity (email address) associated with anything at all you can determine the original source.
Neither of them have a forced arbitration clause, class action waiver, etc. which is refreshing. These waivers are regularly upheld and make it very difficult to sue companies who do something wrong.
Having no forced arbitration clause is a good thing! It doesn't make me trust them more per-se, but it means I don't need to trust them as much in the first place.
That said, they could very easily have a data breach and every customers full info would then be out in the wild. Were not talking about ordinary payment details either, just full on dox - every address you have lived at, your license scan, all emails, phone numbers, its crazy. Id be willing to bet all these services are targeted quite alot as well because the people who would be willing to pay for this stuff are likely the ones with the most to lose.
I made a post lower in this thread but in general this entire model is flawed. Deletions should happen directly between your device and the service in question.
Also, its just as important to wipe the data YOU create as the data other people create about you. Just like databrokers, you can either do it manually or automated.
Check out https://redact.dev if you want to automate that part at least (I'm on the team)
Based on the many notifications I've received from hospitals and insurance providers telling me they've allowed my private information to get repeatedly pilfered, at this point I operate under the assumption that if any organization collects information about me, it's going to leak within the next 5-ish years.
The first and most effective line of defense is to not let the data brokers collect your information in the first place.
None of the removal services come close to covering all of them.
If you live in California, on 1 August, 2026, data brokers will be required to check a list at the California Privacy Protection Agency, and if you added your name to the list (you cannot yet), the data broker must a) not sell your data, and b) if you selected this option, also must delete your data. The brokers must check the list no less than every 45 days [2].
[1] https://oag.ca.gov/data-brokers
[2] https://cppa.ca.gov/data_brokers/
(Also, LexisNexis should be on the list of top 10 data brokers. They likely have several tens of pages of data on every US adult, and perhaps hundreds of pages, if you drive a late model car that collects "telemetry" as you drive)
The article linked here refers to ten data brokers. But there are far more than that that are handling and selling your data. There's no way you can delete your information from all of them without subscribing to a service to do it for you.
Ex: photo ID, SSN, all past addresses, online handles, family member details
Do they keep these forever? So many companies eventually get hacked.
Required seems to be,
First name, last name, country, state, city.
You can add more info if needed. Don't see anything about ID, SSN.
You can add other addresses. You can add extra family members. These aren't required but I'm sure it would help from what I've seen on other websites.
You can upload an ID for the sites that require it. They suggest what data to mask out.
You can give them a limited power of attorney (revocable with just a click) to act on your behalf.
Thinking about it, the brokers might be the best companies with deleting data.
"If I don't have previous data on you requesting deletion, I won't know next time I encounter your data so I'll just re-add it."
Let's see how well it pans out. But for now, they found 120 matches in different levels. They generated a report based with screenshots and links.
Paid for ultimate. They have already removed some of them.
There is no way you can delete your information from all of them [period].
My personal recommendations to lessen data-associations:
1) Actually use cash
2) Shop at places which don't require membership (e.g. for discounts)
3) Buy a domain name which allows you to `catch-all@your.domain` and then give each requestor a unique-to-them "email address" e.g. WalMart @ JoeSmith2222333.com
4) Don't carry your cell phone with you everywhere; Don't sleep with your phone
5) Remove/unplug/disable voice assistants
6) Run LLMs/ChatGPT on local instances
7) Have your DHCP auto-issue an IP to your own local DNS server (e.g: PiHole)
May also try switching to Fastmail this year.
Perks of local DNS-resolver include it working across all devices accessing the local network, including outside of the browser. It is ASTONISHING how many connections modern OS'es attempt, by the millesecond.
[1] Pi-hole.net
[2] raspberrypi.com/products/raspberry-pi-3-model-b-plus/ [3]
[3] ...or better. Runs just-fine on this one!
There are benefits to doing this that are beyond just privacy.
When people ask "how do people reach you" my typical response is "a select few people know where I live or have my landline [full-stop]."
Being unreachable is a lifestyle, not a part of most's journey.
Incogni at least in there's claim offers opt-out from private databases (no way to verify ) and some but not all public database (eg. google searches).
Optery has largest list of public databases (with most expensive subscription) out of everyone else, there's costumer service is responsive regarding failed removal.
OneRep was not bad long time ago when they run it from Belarus (I know, crazy), but they would refresh somehow search caches too (it could be ok, or make things worse), they don't seem to offer advertise this service any more.
Don't search your self only via google, for example, bing will give different results, some databases will have misspelled names (could be deliberately), so there still some work to make sure all records are removed.
At this point, this is like privacy tax that you have to budget to have at least your address on cell phone number not easily discoverable.
There’s, of course, the risk of sharing your personal details with a company that gave money to people to build para-social relationships… not the most compelling case. But there are also questions about jurisdiction: can they get companies based “abroad” to do something? That article from the Cyber Collective seems to focus on US legislation, and the worst abuse I’ve heard about is happening in the US, but I don’t remember finding my details when I asked some of the most egregious actors in that space—for obvious reasons: I don’t live in the US.
I wish that actors like Incogni or DeleteMe shared statistics about how many actors capture your details based on where you live, whether you have a mortgage, a loan on your car, a credit card, social media presence, etc.—or anything else one might do that would help those company flag your details.
It’s a time saver
Don't you just need to submit deletion requests once?
Also, new brokers turn up regularly, or often the same broker under sufficiently colours that they can weasel their way to not being recognised instantly. Your removal service requested removal of your info from AnonData Inc, but not DataAnon Ltd. No, despite employing exactly the same directors & managers, and being officially registered from the same collection of PO boxes, they aren't the same company, honest… Shady shit doesn't just stop because you ask once.
I could set up an LLC and buy the house in that name but that requires cash, and I don't have that much cash.
I could buy an aged LLC, move in cash and then get mortgage as the LLC but that is really extreme (and not sure if that's legal?).
To add to that, services like PermissionSlip assume that you have 1 email address / finite set of email addresses where they send out requests to get your data deleted.
That doesn't work for people who use <company-name>@<my-domain>.<tld>.
Then your name is only on the address in the bank’s records, provided you appoint a different manager of the LLC (the corporate records for managers, but not beneficial owners, is public).
The bank will not care. Their loan agreement gives them the right to foreclose if the loan is not being repaid. The exact legal owner of the house isn't relevant.
There is one issue to be aware of. If you own your home as an individual, you get a federal capital gains tax break when you sell (the first $250,000 of gains is exempted from tax). If an LLC owns the home, there is no tax break and all of your gains are taxable. This is the real reason why only wealthy people put their homes into LLCs. If you have a $40 million house, this tax break is not particularly meaningful. If you have a $400,000 house, it is very meaningful.
(Consult with your accountant; this is not tax advice.)
For years I've been receiving "misdirected" marketing mail for a small number of women who definitely don't live here, and never have. I always ponder deeply how their names could get associated with my address. Dunno. Anyway, there is now a person listed with my address, phone number, and surname, with a very common Celtic feminine given name, but she doesn't exist. I am not sure if the scam is supposed to be that I'm secretly married, or living with my sister, or what.
So I pulled gently on this thread and a whole sweater emerged. I've not paid for any lookup services, just the free ones. This putative person is related to a large number of people sharing my surname, and I believe that none of them exist. There's another woman who lives within a few miles of me. There are obituaries linking all these people together as a family. WhitePages.COM links them as probably-related. The earliest publication date corresponds very closely to when I first moved into this region, 25 years ago.
So I can't say what, if any, scam is connected to this alleged network of names; I can't remove this person from sharing my address, phone, or surname, because she's not me, but anyone who looks up my PII will turn up this nonexistent "wife" or "sister". Nobody has ever mentioned this to me, I had to go looking for it on my own.
I think some of these brokers have trouble reconciling when they receive information vs when it was relevant or get confused on similar names.
It is spooky when it shows deceased relatives now living in other states.
I would bet a non-significant number of Krugerrands that when many of them receive these requests they basically just set a bit in your record to indicate that you've requested "removal." The effect of that is that any reports they generate or other outside evidence that they're collecting your information largely go away. But without deep inspection by outside auditors, you really have no idea whether they're continuing to collect your information in a "shadow" profile of sorts. They're certainly incentivized to do just that if they can get away with it. At the very least, I doubt most of them have gone through the trouble of building filters on all their data ingress paths to drop telemetry on the floor if it relates to someone who's "opted-out."
In other words, I absolutely don't trust them to do the right thing, and I also don't trust the government's enforcement to be consistent and universally effective.
So the next-best thing I can do is deny them the telemetry in the first place. I do that by running privacy-oriented software on my computing devices including mobile, paying for everything I can in cash, filing my taxes with minimal involvement from any third parties, and using modes of transportation that don't report my location to anyone.
"Someone is gathering every crumb you drop..."
https://www.npr.org/2003/01/12/910087/vienna-tengs-waking-ho...
(links DO contain affiliate links: how the hell the writer write "MAY contain" !?)
I rented a new apartment recently. They wanted so much info including pictures of my driver's license, SSN, etc I'm 100% sure their system is not secure
Until it costs companies to have this data they'll keep collecting it
Google yourself - See what shows up that shouldnt. Go through those sites and manually opt out. Its not too hard and you get the biggest offenders.
Yes, you can use a automated service to do this for you but I think its a really bad idea based on how most of them work.
First of all- Most of the big ones make use of extensive labor in thie phillipines and malaysia to manually type your data into opt out forms. They also have to make use of extensive proxy networks that I can only suspect are not always on the up and up. This is because the databrokers will block IP's from submitting more than a few opt outs per date. So you are supporting both shady practices for the proxys and third world labor thats semi exploited
Second of all- You are trusting yet another company with your data. When you sign up to one of these services, they obviously know everything about you. When one of these services inevitably has a data breach in the future, its going to be a disaster.
The reason that the big services have difficult with the biggest services that are listed in this article is because they: Use captchas, use cloudflare and do email confirmations. They also do things where they show you multiple pieces of data and you have to pick which one is yours, but some of the data is blurred and presented as a image. ( ie- Is this email yours? tee***@gmail.com )
So, what to do if you want to stay on this? Well- Im creating a solution with my team to do what all the big players should have done- Do the optouts from your own device. They of course want you to do it from their servers because its a nice zero friction experience where you just type your info in and they handle most stuff. But as we see, the biggest offenders for databrokers are NOT handled because they are tricky.
So, at our startup https://redact.dev we already built out a ton of tech for this, but targeting social media and messengers. We are now building all of that out for data brokers. And because its ran directly on your own machine there are a TON of advantages:
1: No limit to how often you can scan for new databroker leaks. Most of the players now limit you to once every 30-45 days
2: No limit to adding friends/family to scan/opt them out also.
3: No use of third partys to process your removals. This one is self explanatory. The deletions happen direclty between your device and the databroker- no third world workers involved.
4: Handles the 'hard to delete from' sites listed in the article. Our built in IMAP system can handle email confirmations no problem. Because its running from your own IP, you have no issues with getting blocked there either. Cloudflare/captchas are also no issue
5: Most importantly, you dont have to trust another company with your most personal information. All your data like address/names/phone stay on your device and are only sent to the sites you need to opt out from. Believe it or not, a bunch of these databroker remover sites will just bulk email a bunch of databrokers right now saying "hey, if joe smith @ 123 main street is in your DB, remove him!"
The big drawback is that you need to have a device open that can do the work for you. With other services you can just pay and shut off your PC or phone. You need to keep our solution open for 5 minutes while it does its work. I think thats a definitely good tradeoff for the security you get AND the fact that it instantly removes you from many of these sites. Alot of the players as I mentioned just do emails so it could take weeks or months before they remove you. If you use the databroker sites automated forms, it can be removed instantly or within days or hours.
Edit: Ah you edited while I was replying, yeah it makes sense that you're selling something, hence the mischaracterization.
I also dont trust those workers not to misuse or sell my information on the side because of the unfortunate financial situation they are in financially.
Its acutally a similar answer for why I dont pirate games or software. I dont want to support the behavior and I dont trust that something bad wont happen as a result (virus/malware/etc.)
But the median income in Milan is something on the order of $1,200 USD/mo so no your $2-3/day figure is pure fiction.
Edit: Manila seems to be the outlier by about 10-15% but I'm making a guess that most of those types of firms would be located in the major cities and not rural areas.
Heres the cliffnotes of how it goes though, roughly:
* So is minimum wage ok then?
* Why cant a minimum wage person invest all their money into a startup? Why do they have to be a accredited investor?!?
* Why cant I just open up a payday loan place that charges 900% interest? Theres no other payday loan places around and poor people willingly will use it!
* What about prostitution, nobody is forcing them to do it?
* Alright then, Should we let poor people sell their organs? Again, nobody is forcing them to do it!
Cliffnotes: Just because someone will 'willingly' do something, or doesnt have any better options, doesnt make it just or moral. You setting up a 'consulting' company in bangladesh that pays people x$ a day to do something is exploiting those people, plain and simple.
Also, as to your phillipine cost- You are completely wrong. The average wage across the majority of regions in the country is under $10 per day. This is where (see my first link below) most shops get setup, obviously.
https://www.outsourceaccelerator.com/articles/average-salary...
https://www.statista.com/statistics/1048636/philippines-mont...
https://en.wikipedia.org/wiki/List_of_Asian_countries_by_ave...
https://news.ycombinator.com/item?id=38956329
I've tried customer support and made a GDPR takedown request. They just said "no" and now I'm stuck.