Second-order effects are hard! Especially when your day-to-day is already consumed by first order effects: keeping your job, putting food on the table.
In times of great turbulence, it pays to hold on to fundamentals. Partly because they're a stable beacon that helps one muddle through; partly because there's little else to hold on to anyway.
On that note, a few observations:
1) We're biological animals. People love profit, but ultimately need other people to realize and enjoy that profit. To your point, in the limit, what good is being the wealthiest man on Earth, if you are the last man on Earth?
The rich and powerful are hardwired to flaunt their power and wealth and social status too, just like the apes we all are. Which puts a lower cap on how much they want to reduce the outside human population, whether consciously or as a 2nd order effect of their "whoopsie, I never!" actions. At some point on the concentration-of-wealth vs population-size curve, capitalism self-aligns with humanism, simply to preserve the biological substrate that powers it.
2) Taking off the human-centric goggles, "profit" is a function (one of many) to optimize. Humans love to optimize because Nature loves to optimize.
Nature's favourite goal appears to be bulldozing energy gradients, reducing free energy, increasing entropy. Everything else a downstream corollary: chemistry, biology, humans, civilizations, ecology.
So any plan to pause or subvert this optimization process is immediately suspect. Especially if that plan lacks a clear articulation of the process and ways to counter it. You and who's army? You think putting ink to paper to draft a regulation will do it? Because "Democracy" and "Will of the people" and "We humans are special"?
That's not a call for cynicism or despondency; just an observation of nature's directionality over the past few billion years. You'll be up against some formidable forces; Nature's rat-race to always do more with less is real, and us men and women merely players.
Having a way to model this space rigorously and explore the various equilibria and inflection points would be cool. Rather than humanity bouncing off the walls with new 1st-order-effect ideologies and religions all the time; a few million murdered here; a starvation there; an economic collapse yonder.