What has changed over the years is - the cost to spam the entire world with zillion messages a second is tending to ZERO.
While this is an achievement it's also a disaster cause it's akin to everyone having an almost free high power broadcast transmitter sitting on their roof.
We regulate and auction radio spectrum and don't allow everyone on the planet to broadcast simultaneously on what ever frequency they want. Cause the noise would make signal drop to 0. But on the internet it's allowed and it's almost free.