Federal Killjoys Tell States to Stop Putting Jokes in Highway Signage
jalopnik.com
jalopnik.com
My mother exclaimed and remarked on the modified sign they had erected there. It was your standard, orange warning color construction sign that typically read "MEN WORKING". However, the "M" and "N" had been cut out, and the "M" was turned upside down and replaced to the left of the "E", such that the sign now read "WE WORKING" and sure enough, there was a female construction worker with a blonde ponytail right there in the 3-person crew.
My mother, who is a die-hard second-wave feminist, thought this was the best thing since sliced bread, especially appreciating the rebellious streak that would lead someone to mutilate a standard road sign and make it "gender-neutral" in those days.
Also if your message requires the sign to scroll it's too long ...
Now if the feds came back with real data that says “people die/get in accidents more when you use these witty but unclear signs”, I’d be a little more on their side. I couldn’t find any actual data referenced in the article though. Just a lot of feelings. One article does reference this:
> The National Academy of Sciences, however, measure the response of 120 people to look at a variety of road signs. The Academy concluded that straightforward road signs were the most effective.
Where is the citation for this, Jalopnik? I actually want to read this study, especially what they are calling “more effective”
Edit: I was able to find what I believe the study was and while it’s not perfect this is a surprisingly well researched problem: https://nap.nationalacademies.org/read/26656/chapter/4
RIP "Use yah blinkah"
(I think it requires a fair bit of mental gymnastics to come up with valid reasons to ban jokes on signs but permit advertising to drivers).
I still think it's a bit inconsistent to have zero tolerance for additional cognitive load from official signage while giving billboards a lot of latitude. Probably the most reasonable argument is that official signage should be held to the highest possible safety standard because in theory drivers have to pay attention to those messages.
But I don't think the government's actions are evidence-based. It's possible that non-serious, sports or holiday messages have a positive effect on driver safety, i.e, the negative effects of distraction are offset by increased driver vigilance when important safety messages are displayed. I don't think it's been properly studied.
That's why signs always look the same, use a standard font, and are extremely large. I assume the article is talking about interstate highways, and banning this dangerous childishness there seems like a great use of federal attention. Especially if this action detracts from building more highways.