It seems like the author believes Google is a two person company which cannot compete on several fronts.
It seems like the author believes Google is a two person company which cannot compete on several fronts.
With Android they can exert control over the mobile platforms. Google Search, GMaps, GMail are the default on all Android devices and beyond.
Now think of Apple. At some point they wanted to switch to Bing, but they didn't. Don't really know the details about why they didn't, but it's quite easy to make a guess ...
I'm pretty sure Apple stayed with Google's Search, because otherwise Android phones would've had (at least) a branding advantage (Google is a synonym for search), not to mention that Google Search is still more potent than Bing. Without GSearch, they probably would have lost GMaps too. Then the argument for Android would have been: ooh, but it comes with GSearch, GMaps and GMail. Apple is not stupid, they couldn't put iOS at a disadvantage, in a world where every other phone comes with Google built-in.
So you see, Android is the platform that keeps them relevant in a mobile world that's tightly controlled by carriers and walled app stores.
Apple stay with Google's Search for two reasons:
1. It's the best search product. 2. Google give them bucket-loads of cash
This isn't rocket surgery.
If there is ANYTHING that would get privacy advocates worried, it would be a Facebook+bing+yahoo conglomerate.
Provided google can dodge the quagmire themselves.
Which is why I'm sure the expensive lawyers they have on retainer will probably give them some idea that this is going to be risky.
PS: Remember when all search companies wanted to become portals? Yea, that did not turn out so well for them.