Not sure what the downvotes are for. Pricing capabilities at volume have surpassed the period where prices are affected by business costs.

Three of the five factors used by a corporation like McDonald's to mandate the maximum price are oriented toward the kinds of advantages you get by maintaining a presence, regardless of a boutique facade. Only one (bundle pricing) is even indirectly related to cost.

Yeah, I thought it's going to be some ridiculous building, but it looks very generic. I doubt it would be any harder than fitting a McD in some plazas/department stores.