Say your service would cost an unsustainable amount with GPT 4 because of excessive prompting needed, or you need to retry X out of every Y generations.

You could eat the cost temporarily knowing when GPT 5 arrives you'll be able to cut down on that significantly.

Or you build a simpler product that gets a foot in the door in organizations knowing that you'll have an additional value proposition that's enabled by an incremental improvement in capabilities.

By rising VC money

And never will (for any reasonable human lifespan-reflecting definition of "never")

Irrational hubris in 2000 has become irrational faith.