Since all of the proposals I've seen so far to do this involve pretty serious privacy problems, I'm not optimistic about the future of the internet on this count.
Sam Altman is a visionary for creating World Coin and scanning eyeballs, sells the poison and the cure!
Heh, time to get working on that 3D eyeball replica printer.
Amazon brought this on themselves by allowing all of this garbage in the first place.
I'm genuinely shocked that there's no immediate disincentive to all of these shell vendors, other than pitting search results with varying levels of sponsorship against each other.